Recent research into advertising trends by HAVAS has shown that up to 84% of consumers now expect brands to create unique content. In response, HAVOC Elevated has expanded its branded multimedia marketing campaigns for medical facilities in Mira Mesa, which include professionally authored content in various formats.
More information about branded multimedia marketing campaigns and HAVOC Elevated can be found at https://havocelevated.com/multimedia-branding
This change in customer behavior follows a growing trend among consumers to ignore blatant advertisements in favor of informative content. HAVOC Elevated’s branded multimedia marketing campaigns allow business owners to benefit from this trend, with professional content that advertises their services and contains backlinks to their pages.
Using this strategy, HAVOC Elevated can improve the Google ranking of its clients by promoting their products or services on a wide range of high-authority sites that backlink to their pages, and also improve their keyword reach through the use of multiple pages, each with unique headlines. All the content for the campaigns is created by a professional team of writers, based on materials or websites provided by the client.
The marketing campaigns include content such as blogs, podcasts, videos, slideshows, infographics, and more. Recent statistics show that up to 80% of users ignore the sponsored ads at the top of the Google search results, showcasing the high number of consumers scrolling past advertisements in favor of content.
Branded multimedia content has the additional benefit of being both informative and easy to share, increasing the chances that clients will pass the content on to their families and friends. Video content alone has become up to 1200% more likely to be shared on social media than text articles, increasing the chances that a company’s content will go viral.
These ‘done-for-you’ branded multimedia marketing campaigns have also been shown to have a cumulative effect when used over a longer period, unlike traditional advertising, which is ineffective once the ads are no longer being shown. The marketing content is never removed, and as it accumulates online, it continues to increase a brand’s ranking with search engine algorithms.
HAVOC Elevated has launched a brief video on its website that provides more information about the content creation process, and how brands can plan their own multimedia campaigns.
More information about HAVOC Elevated branded multimedia marketing campaigns for Mira Mesa health and medical facilities can be found at https://havocelevated.com/multimedia-branding
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